This workshop is for senior leaders of the marketing team who need to craft a multi-year marketing plan. We’ll examine your market position today, identify the next areas of market opportunities and craft and create a marketing roadmap.
In this workshop you will identify where your brand is today, and where it needs to move tomorrow. We will examine how brand strategies change across the standard market life cycle and what you need to do to keep your brand relevant and vibrant along the way.
Specifically created for design teams and their marketing partners, this one and a half day workshop shows you how to align product and experience design with market and brand positioning. You will select different design strategies for the early and mature markets.