Blog
- January 27, 2011
- Is Alaska Air Really Retiring the Horizon Air Brand?
Alaska Airlines says that it is ready to retire the Horizon brand. Their actions and proposed signage indicates something different. Horizon Air will remain a separate airline with the Alaska Airlines Group. In this sense, Alaska Airlines is playing a stronger role as an endorser brand for Horizon Air, bringing more credibility to the sub-brand. If successful, this can lead to Alaska using Horizon to expand its regional offerings to markets that are as yet unserved by the carrier group.
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- January 27, 2011
- The Reluctant Sponsor
In economic downturns, corporate visionaries often lose power to pragmatists. They tend to be strong individuals motivated by achievement, with a strong sense that they are right. What do you do when the person who has the authority to approve, fund, or block your innovation is a full-on pragmatic skeptic? Here are 10 ways you can help win them over.
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- January 8, 2011
- Do Me a Favor and Be Quiet
As more and more companies attempt to have an ongoing dialogue with their customers, the interruptive messages from software programs can become annoying. Take my printer driver, please...
Read More- By Dan Berne
- Balancing Quality, Costs and Innovation
Toyota got caught in the classic tension points of costs, quality and innovation. Regaining the trust from its customers is job #1. It correctly swung the pendulum back to quality. But it cannot afford to fall so far behind in new and relevant features that the broader market no longer sees it as an innovative company. It has to do well on both fronts without blowing its fiscal bottom line.
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- Winning over the Reluctant Sponsor
In an economic downturn, visionaries lose decision making power to pragmatists. If you want to gain their sponsorship for your innovation, you need to know what they want and be very prepared when you go into a meeting.
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- 5 Trends Innovators Need to Know About
Five new products trends spotted by Trendwatching are worth noting for companies seeking to grow their business through new innovative offerings. These new products reflect trends around these themes: Happiness, Cash-Less, Embedded Stories, Life:Subscribed, and Now-or-Never-Commerce. Insight into each of these trends offers opportunities for companies to provide new and meaningful products and experiences for their customers.
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- QR Codes Come Alive in South Korea Helping Tesco Reach #1
This approach has enabled Tesco to take over the #1 spot in grocery stores in South Korea.
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