Next Chapter Marketing‘s Dan Berne is a recognized Portland business growth consultant. He has more than 20 years experience as a Portland marketing coach and brand strategy development specialist for high-tech and consumer products and services. His work in managing high-tech brands is featured in the textbook “Brand Management” (McGraw-Hill, October, 2009). He is an affiliate of The Chasm Institute.
At Hewlett-Packard, Dan directed the brand and product design strategies for HP’s Inkjet businesses, including the Deskjet®, Officejet®, and Photosmart® product lines. Dan revamped HP’s low-end printer business model, which created a turnaround to a positive profit margin in that market segment and increased worldwide market share leadership.
At Next Chapter Marketing Dan provides marketing workshops on innovation workshops and Leadership, Brand Strategies and Customer Insights for both consumer and technology-based groups across the United States and in such diverse locations as Singapore, China, India, Ireland, Germany and Brazil. He is a certified facilitator of Innovation Games ®.