Dan Berne is a recognized business building consultant. He has more than 20 years experience as a marketing and brand strategy development specialist for high-tech and consumer products and services. His work in managing high-tech brands is featured in the textbook “Brand Management” (McGraw-Hill, October, 2009). He is an affiliate of The Chasm Institute.
At Hewlett-Packard, Dan directed the brand and product design strategies for HP's Inkjet businesses, including the Deskjet®, Officejet®, and Photosmart® product lines. Dan revamped HP’s low-end printer business model, which created a turnaround to a positive profit margin in that market segment and increased worldwide market share leadership.
Dan provides workshops on Innovation Leadership, Brand Strategy and Customer Insights for both consumer and technology-based groups across the United States and in such diverse locations as Singapore, China, India, Ireland, Germany and Brazil. He is a certified facilitator of Innovation Games ®.