Find Profitable Growth
Discover new markets and new customers.
Take advantage of the internal and external drivers of your innovation.
Will your new product or service be successful? Gain confidence!
Game-Changing Marketing & Brand Strategies
Forget your mission - find your mantra! We'll show you how to be uniquely relevant to your customers.
Get more sales from your website: SEO, Landing Page Optimization, Social Media Marketing, Mobile Marketing
Hope is not a strategy. We'll put together a marketing plan for you or help you do your own.
The rules change as the market for your products and services matures. We'll show you how to profit and gain share at each stage of development, from early market to mature.
Breakthrough Customer Insights
Do your customers rate their experience with your products and services "great" or "just OK?" Stop giving them a blah experience and give them a competition-crushing great experience. We'll show you how.
Forget Focus Groups - We use interactive, fun (and yes, serious) encounters to get richer insights into your customers' unmet needs. These events will have you saying, "No more focus groups!" These also work well for non-profits and government entities who are looking for more actionable input from donors, citizens and stakeholders.
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- QR Codes Come Alive in South Korea Helping Tesco Reach #1
This approach has enabled Tesco to take over the #1 spot in grocery stores in South Korea.
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- 5 Trends Innovators Need to Know About
Five new products trends spotted by Trendwatching are worth noting for companies seeking to grow their business through new innovative offerings. These new products reflect trends around these themes: Happiness, Cash-Less, Embedded Stories, Life:Subscribed, and Now-or-Never-Commerce. Insight into each of these trends offers opportunities for companies to provide new and meaningful products and experiences for their customers.
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- Winning over the Reluctant Sponsor
In an economic downturn, visionaries lose decision making power to pragmatists. If you want to gain their sponsorship for your innovation, you need to know what they want and be very prepared when you go into a meeting.
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- Balancing Quality, Costs and Innovation
Toyota got caught in the classic tension points of costs, quality and innovation. Regaining the trust from its customers is job #1. It correctly swung the pendulum back to quality. But it cannot afford to fall so far behind in new and relevant features that the broader market no longer sees it as an innovative company. It has to do well on both fronts without blowing its fiscal bottom line.
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- January 8, 2011
- Do Me a Favor and Be Quiet
As more and more companies attempt to have an ongoing dialogue with their customers, the interruptive messages from software programs can become annoying. Take my printer driver, please...
Read More- By Dan Berne
- January 27, 2011
- Is Alaska Air Really Retiring the Horizon Air Brand?
Alaska Airlines says that it is ready to retire the Horizon brand. Their actions and proposed signage indicates something different. Horizon Air will remain a separate airline with the Alaska Airlines Group. In this sense, Alaska Airlines is playing a stronger role as an endorser brand for Horizon Air, bringing more credibility to the sub-brand. If successful, this can lead to Alaska using Horizon to expand its regional offerings to markets that are as yet unserved by the carrier group.
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- January 27, 2011
- The Reluctant Sponsor
In economic downturns, corporate visionaries often lose power to pragmatists. They tend to be strong individuals motivated by achievement, with a strong sense that they are right. What do you do when the person who has the authority to approve, fund, or block your innovation is a full-on pragmatic skeptic? Here are 10 ways you can help win them over.
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Write Your Next Chapter of Profitable Growth.
You can do this! We can help. Start with our free booklet:
5 WAYS to FIND NEW BUSINESS GROWTH!
